OBTCRM
“CRM is about. It's about acquiring and retaining customers,
improving customer loyalty, gaining customer insight, and implementing
customer-focused strategies.”
Customers determine business and they determine
the success of organization deciding whether or not to purchase
products and services and how much they are willing to spend.
Customer chooses how and when they want to interact with your
organization and buy products and services – online,
over the phone, in a store, or through any other channel.
The customer experience at every touch point creates an image
of brand and eventually determines the success or failure.
So to have a true customer centric business
– we need a solution that empowers the enterprise and
its ecosystem to orchestrate all its employees, partners and
resources delivery visibility and value around customers.
OBTCRM is a pre-configured solution offering
comprehensive business functionalities that would ideally
be required for any Marketing, Sales and Service processes.
It integrates seamlessly with SAP R/3, ECC powered by Enterprise
Portal for Single Point of entry to all business transactions.
OBTCRM enables the e-commerce platform to
cater B2C & B2B Customers, Interaction Center to interact
with business customers and consumers online. It is integrated
with BI system for Analytical reporting, Mobile Applications
viz. PDA, Mobiles for Field Sales & Field Service scenarios.
Business Benefits
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Ease of deployment, defined service
in minutes and rapid ROI |
• |
Customer driven service
definitions |
• |
Open and easy service
modeling environment |
• |
Timely , accurate customer
data keeps sales, marketing and service professionals
well informed and your customers are happy |
• |
Optimize the utilization
of marketing resources : budget, time , people, collaterals,
campaigns, brands and channels |
• |
Accelerate demand
and build long term profitable relationship by better
ability to analyze , plan, execute, and manage marketing
activities through all inbound and outbound customer
channels
|
• |
Greater alignment between
marketing and sales organizations to effectively handle
leads |
• |
Improved effectiveness
of promotions through retailers, focusing on trade funds
and expenditure on the promotion activities with higher
impact |
• |
Gain an insight into
all aspects of marketing activities to better plan and
support right business decisions |
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The solution supports:
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• |
Account and Contact Management |
• |
Campaign Automation and optimization |
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Lead Management |
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Segmentation and Territory Management |
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Opportunity Management |
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Contract Management |
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Multi-channel service |
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Service Operation Management |
• |
Analytics for Marketing, Sales and Service |
Conclusion
OBTCRM increases resource efficiencies and empowers
organizations to acquire and develop long term, profitable
customer relationships, increasing the return on each marketing
activity.
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